life coaching – beyond, present, and future

If you have been searching the internet for something, you will usually end up with a life coach site popping up in your results at some point. Life Coaching has evolved over the years and continues to change and grow – but what is life coaching, how do you choose a life coach, and what should you be aware of?

Life Coaching Past:
Life Coaching really emerged, noticeably, about 10 years ago. Most life coaching was advertised as Executive Coaching or Leadership Coaching and they were usually hired by corporations for staff or individual training. With the onset of in-house corporate training teams, the need for Executive Coaches diminished and many sought other areas to continue coaching in. Since then, there are now life coaches that coach in every area of life you can think of and then some. Many life coaches specialize in one or two main life areas but many still coach in multiple life areas. Originally, life coaches were people who had some kind of previous work experience before going into coaching. Most Executive Coaches came out of the corporate business world and as an Executive Coach or Leadership Coach was able to make great incomes. Many of these past Executive Coaches also have become Client Attraction or Marketing Coaches in today’s climate and their services are provided to corporations still but mostly to small or solo businesses or individuals.

Life Coaching Now:
Now life coaching is common, easy to find and is for businesses and individuals and can be called just about anything. Today, there are many life coach training schools but there are huge disparities between the qualities of education students receive from school to school. In fact, there are no required educational standards that a life coach school must follow/provide and there is no regulation of the life coach industry. Anyone can call themselves a Life Coach and open a practice – buyer beware becomes a very serious phrase to remember. There are now a couple of professional organizations, such as the International Coaching Federation, which as a professional membership organization, is working diligently to establish coaching standards, life coach school standards and looking at types of regulations that could benefit the industry and consumers.

There are now between 10,000 and 20,000 life coaches that are providing services to customers. There are an increasing number of people pursuing becoming a life coach. Many people want to help others but many think they can earn a tremendous amount of money while being able to work at home in their PJs, part-time. If only it was that easy. Today’s world of having a web based business and all it entails has become very complicated and it isn’t as cheap in start-up costs either. Most life coaches are earning much less than $20,000 a year because they don’t have enough clients. Many coaches fail because you have to be a person who can structure their own time while working from home. When you work in a business, it provides the structure that you work within. At home, there is no structure except what a person creates and it is all too easy to not be structured. Marketing has become a huge part of daily life for life coaches, much more than ever before and many have taken marketing to an incredible level of hard selling. Those ‘coaches’ providing marketing or small business start-up coaching have created a huge income-based industry but it has also gained tremendous competition over the last few years.

Niche Is In:
Niche in life coaching is the current theme – this means that a life coach ‘specializes’ in one or a few areas only. There are many life coaches though who still would be considered general life coaches and offer a much broader range of coaching services. The market is pushing life coaches to have specific niche’s quite hard and explain that the public prefers ‘specialists’ and are willing to pay more for them. It is rather like the medical profession, you have generalists, generalists with a smaller focus, specialists with a broad focus and specialists with very specific focus topics. So, everyone entering coaching is told to have a niche; it could be life coaching, client attraction, marketing, public relations, Christian, organization, health, financial and many, many more areas that ‘coaching’ is being offered in.

Buyer Beware:
Throughout my research, I was totally amazed at how few life coaches will post their prices but also, and perhaps even more importantly, they do not post their educational or work experience! I don’t know about you, but I’m not really interested in sharing my dreams and goals with someone unless they are qualified and that means having work, life and educational experience in their ‘niche’ or coaching areas. I’ve asked many other coaches, and some of them are very well known and successful, and been told that education and experience are not important! So, I guess from that, if someone worked at the local animal shelter and didn’t graduate from high school, they are just as well qualified to provide life coaching services to everyone else. NOT in my book. We check out loads of information before we buy a car before we choose a doctor, and even before we purchase a mattress. Why wouldn’t it mean something about what education and work/life experience a life coach have? So, buyer beware!

Why people should try Life Coaching:
Life Coaching is an awesome way for people to stay motivated, keep their focus, gain self-insights and strive to achieve their goals. Life Coaching deals with the here and now and goes forward from there, it is an action based co-active coaching style that is not like therapy which deals with past life events and more psychological issues. A life coach should have the educational/work/life experiences and tools necessary to meet the needs of their customers and if not, then say so and refer the customer to a life coach that does. I recently tried to get a referral network started at the life coach school I attended so that I and others would know where to refer a customer if I felt their needs could be better met by another. Only two other coaches felt secure enough to put their strengths out there – no one else!

In today’s busy, fast-paced world, it is often filled with stress, little personal support and difficult to achieve your goals or solve problems. Life Coaching is a great means to help a person with achieving their goals, solving problems, getting the support they need so that life is less difficult and overall, improved.

What to look for in a Coach:
Tips for you, as a customer in choosing a life coach, include: know ahead of time what you want to achieve with a life coach and be able to answer how a coach can best work with you and you with them. It is also helpful to have an idea on how long you are willing to be in coaching before you expect to achieve your results and how much you can afford; research different life coach websites and read their articles, newsletters and check out their education/work/life experience and training; interview 3 different coaches – include in the interview all your questions on experience, prices, examples of accomplishments related to your goal, how long do they think it would take to achieve your goal, explain how you prefer to work with a coach and ask what their style of coaching is; ask for two references that had goals similar to yours; and most importantly, make sure the life coach you choose is one that you ‘connect’ with or that ‘feels right’ to you. Other possible questions can be asking what the life coach feels are their strengths and weaknesses. Also be cautious if you get the impression that the life coach may end up ‘telling you what to do’ or pressuring you into goals or avenues that you do not want and they seem more the agenda of the coach than yours.

Life Coaching is supposed to be about the customer and what they want to achieve and their style of learning/growing/achieving through the process of reaching their goals. It is not about the life coach. In fact, every life coach’s goal should be to put themselves out of business. If coaching were done well, then eventually, fewer people would need it. As the saying goes, ‘teach them to fish rather than feeding them fish and they will never go hungry’. Costs for life coaching services can typically run $300-$600 a month and some will go to $300 or more an hour. Some coaches actually earn $18,000 hour. If the life coaches you check-out don’t publish their costs, ask.

What is the future of Life Coaching?
Where is Life Coaching going in the future? While the economy and the increasing stress of everyday life is severely hurting the quality of people’s lives, life coaching will continue to grow in the number of people it serves as well as the number of life coaches entering the field. The number of people utilizing the web and becoming web based businesses will continue to increase the number of coaches who provide marketing, client attraction and who start business types of services.

One of the newer life coaching waves coming is ‘Wellness Coaching’ which is similar to health coaching. Of concern to me is that many, who are entering this ‘niche’, receive only 20 hrs of training. Many life coaches practicing health or wellness coaching have not checked their state’s laws on what they can and cannot coach on in this ‘niche’. A life coach cannot treat, diagnose, cure, prescribe or provide counseling. As a Holistic Practitioner, Certified Life Coach and Licensed Social Worker, I fear for people receiving life coaching services on health-related subjects from life coaches with so little background in health and thus the potential for harm of the customer may occur. This is my concern and opinion which is shared by some and not by others. The pressure for more specific specialization, ‘niching’, will likely increase as well.Life

How to Live Within Your Means
“Always live inside your approach: If you’re making it an addiction to live within your means every and each day, you’re much less probable to go into client debt when gas or meals charges move up and much more likely to regulate your spending in other areas to compensate. Debt begets extra debt while you can’t pay it off right away – if you think fuel charges are high, wait until you’re paying 29.99% annual percentage price (APR) on them. To take this precept to the next degree, when you have a partner and are a two-profits family, see how close you may get to residing off of simplest one partner’s profits. Inappropriate times, this tactic will help you save amazing amounts of money – how speedy ought to you repay your mortgage or how much in advance could you retire in case you had an additional $40,000 a yr to keep? In awful instances, if one partner gets laid off, you may be OK due to the fact you’ll already be used to living on one income. Your savings behavior will forestall briefly, however, your daily spending can maintain as ordinary.”

A manner of dwelling of individuals, households (households), and societies, which they manifest in handling their bodily, mental, social, and financial environments on a day-to-day foundation.
Lifestyle is expressed in each work and enjoyment behavior patterns and (on a person foundation) in activities, attitudes, pursuits, reviews, values, and allocation of profits. It also reflects human beings’ self-photograph or self-idea; the manner they see themselves and accept as true with they are seen with the aid of the others. Lifestyle is a composite of motivations, needs, and wishes and is prompted by way of elements including lifestyle, family, reference groups, and social class.

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