Flops featured at Museum of Failure

HELSINGBORG, Sweden — Green Heinz ketchup? Fat-free Pringles? Colgate frozen lasagna? Most people do not need to be experts to know that merchandise was not successful, which is why these creations, with dozens of others, function inside the new Museum of Failure, a wacky parade of rejected products from years long past via installation within the Swedish city of Helsingborg.

It’s the brainchild of 43-yr-vintage curator and scientific psychologist Samuel West. The idea came to him simultaneously on an excursion, and he quickly purchased the Internet domain call. West later realized he’d accidentally misspelled “museum” — a certain sign the project could be successful.

We recognize that 80 to ninety percent of innovation initiatives fail, and you never study approximately them; you do not see them, humans don’t communicate approximately them,” West stated. “And if there’s anything we can do from those failures, it is analyze them.”

Many gadgets within the museum display organizations’ attempts to diversify their emblem. There are Coca-Cola’s Blak coffee beverages and Pepsi’s Crystal Clear soda. Iconic motorcycle producer Harley-Davidson makes a look with a men’s Eau-du-Toilette, released in the mid-90s.

“The fans hated it,” West stated. “They had Christmas ornaments, Barbie dolls, all kinds of other stuff with the Harley-Davidson logo, and it trivializes the logo.” Even one of the world’s most recognized business people, President Donald Trump, appears. The “I’m Back, And You’re Fired” board game from 2004 looks like Monopoly; however, players use “T” branded portions and the paper notes are embellished with Trump’s image.


“It’s a humdrum model of Monopoly. It’s simplified, so silly human beings can play it. However, it’s also horribly boring,” West said. The Museum of Failure is likewise domestic to some high-tech gadgets, including Google’s Glass headset with augmented truth display and in-built camera.

“The trouble turned into Google launching it too early; it turned into a prototype nevertheless, so it became full of bugs,” West said. Segway’s -wheeled electric mobility tool is also featured. “The Segway become purported to revolutionize how we deliver people,” West stated. “And we all recognize that the Segway nowadays is utilized by travelers earlier than they pass to get drunk.”

Experts say innovation is difficult, and failure is frequently a part of the system. “You’re working on the brink of the next day,” stated Nicolai de Gier, a professor at the Royal Danish Academy of Fine Arts. “It’s just like the different part of attempting is failing, so it is just a natural and essential factor.”

West stated many brands featured in his museum want nothing to do with it. But he said different groups had booked huge group visits, possibly to examine from beyond mistakes. “It’s liberating for us; while we try out a new skill or learn something, it’s OK to fail,” he stated. The museum does offer some wishes. On display is an Apple Newton personal digital assistant from 1993. The bulky black tool paved the manner for the iPhones and iPads that thousands and thousands use today. The Museum of Failure opened the remaining week and could live in its gallery space until early September. Entry is 100 Swedish kroner, or about $eleven.

Sandy Ryan
Writer. Music advocate. Devoted bacon trailblazer. Hardcore web fanatic. Travel junkie. Avid creator. Thinker. Skateboarder, coffee addict, record lover, reclaimed wood collector and RGD member. Producing at the junction of minimalism and mathematics to craft delightful brand experiences. I'm a designer and this is my work.